Jason B. Steele may be the best-looking thing to come out of West Texas recently. The San Angelo-based photographer is just as comfortable posing as he is shooting others, and he copped laid-back, surfer-boy style for a recent session in which he was the subject. When he lounged in a director’s chair sporting shaggy blonde hair, a dark dress jacket, and matching black flip-flops, Steele was tres McConaughey, y’all.

The shoot was a promo for Science & Sanctity, Steele’s answer to high fashion with heart. The line of graphic Ts is decorated with antique crests, splashes of color inside bold outlines and cheeky slogans. “The T-shirts and graphic designs are a result of things I think every day, photos I’ve taken, people I’ve interacted with, art I’ve sketched out,” says Steele.

One women’s shirt sports the phrase, “Sleeping pills make me feel pretty.”

“I was up late one night, working on something,” Steele explains, acknowledging he can divulge more than his imaginary public relations rep would approve.  “It was 11 p.m., and there was no possible way I was going to sleep. I didn’t know what to do, so I took a sleeping pill. And… the thing made me feel crazy, like I had had 15 margaritas. I came up with the idea for the crest-type logo and the [phrase], ‘Sleeping pills make me feel pretty.’ I didn’t feel pretty, but it sounded fun.”

Other shirts say “Social Justice Lives” and “Remember the Argonauts,” after Steele’s namesake Greek hero. The guy is obviously some sort of idealist, and he’s channeling it to a good cause:  He’ll donate $1 from each sale to the ONE campaign, a nonpartisan group dedicated to fighting poverty and disease in Third World countries.

Steele also is committed to containing his company’s environmental impact. Several shirts are available “footprint free pre-sale,” meaning they won’t be made until a dozen or so orders are filled. The idea is that resources aren’t wasted on stockpiled shirts that don’t sell.

Don’t worry about drifting in fashion limbo if you order footprint free: Maximum ship time is six weeks, Steele says. If you want a shirt sooner, there is also a lineup of ready-made shirts that will reach you in two. His is an environmentally minded company—but still a business venture.

After all, S&S manufactures shirts out of “amazingly” soft organic cotton. Customers benefit more from that than Mother Earth, though: Organic cotton is grown without as many harmful pesticides, but the S&S supply is still coming from a long, fuel-burning trip across the ocean.

Steele acknowledges the drive to harvest locally in the future. But he had to start somewhere.

“I don’t want to be sitting around a campfire complaining about things as I eat granola,” Steele says. “I want to be rockin’ and rollin’.”